Case study 04 · Nearshore Americas
Turning outbound into event momentum.
How AddMeetings Services helped Nearshore Americas create awareness, attract the right people and drive conversations around its Nexus events.
Headline metrics
25K+
Event prospects reached
12K+
Event-related opens
800+
Positive responses from event prospects
01
The challenge
For an event, getting people to know about it is only the beginning.
Nearshore Americas needed to reach the right executives, speakers, industry leaders and potential attendees and create enough interest to get them into the conversation.
The goal wasn't simply awareness.
It was to create momentum around the event before the event even started.
02
Building the audience before the event
AddMeetings Services built targeted outreach around the people most relevant to the Nexus audience.
We reached out to potential speakers, industry executives, technology leaders and prospective attendees with personalised event invitations and messaging.
Rather than relying only on traditional event promotion, we used direct outbound to put Nexus in front of people who were already relevant to the conversation.
The event became the reason to start the conversation.
03
From awareness to attendance
The campaign generated thousands of event-related engagements and hundreds of direct responses from people interested in participating, attending or learning more.
The outreach helped create momentum around Nexus and supported everything from speaker discovery to attendee acquisition and event conversations.
And the strongest signal?
They came back and used AddMeetings Services again for the next Nexus event.
One event. Thousands reached. Hundreds engaged. A repeatable engine for filling the room.
Next · Case study 05
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