Simplifying a complex space technology story.

Tycho Space had a technology story that was difficult to explain simply.

Its platform was unlike other processing platforms on the market, but that difference needed to come through clearly across its brand, pitch and communications.

The challenge was to make complex technology easier to understand, remember and believe in.

We started by going deep into TychoBob and understanding what made the technology different.

From there, AddMeetings developed a communication framework around the idea of simplified space computing and built a visual identity around it.

The new identity was then carried across the pitch deck, website, social media, business cards, swag and other brand materials.

One idea. One identity. A much clearer way to communicate the technology.

The new brand and communication assets gave Tycho Space a more consistent way to present itself to customers, partners, investors and institutions.

The materials have since supported projects and funding conversations involving ESA BIC, RISE, S&T Norway and government defence agencies.

Complex technology became a story people could understand.