Case study 03 · Kaala Ghoda Films
Turning 300 prospects into 4 qualified meetings.
How AddMeetings Services refined a tightly targeted prospect list and turned a small outbound campaign into meaningful conversations with potential customers.
Headline metrics
300
Highly targeted prospects
4
Qualified meetings booked
12
Meaningful replies
78%
Open rate
01
The challenge
Kaala Ghoda Films didn't need another massive database.
The challenge was finding a small number of companies that were genuinely worth approaching, and making sure the people inside those companies were relevant decision-makers.
Instead of expanding the list, AddMeetings Services went in the opposite direction.
We made the list smaller. And sharper.
02
Less volume. More precision.
AddMeetings Services started with a focused list of around 300 prospects and refined it around the characteristics most likely to indicate a strong fit.
The targeting focused on relevant founders, marketing heads and growth leaders, while filtering for companies with active brands and visible marketing requirements.
The list was then segmented, verified and paired with messaging designed around the specific reasons those prospects might need Kaala Ghoda Films.
No mass database.
No thousands of generic contacts.
Just 300 carefully selected opportunities.
03
300 prospects. 12 meaningful replies. 4 meetings.
The campaign generated a 78% open rate, 12 meaningful replies and 4 qualified meetings from the tightly focused prospect pool.
That's a 1.3% meeting conversion from the original 300 prospects, without needing to inflate the database or rely on high-volume outreach.
The campaign demonstrated something important:
You don't always need more prospects. Sometimes you need better ones.
300 prospects. 4 meetings. One highly focused outbound campaign.
Next · Case study 04
Nearshore Americas
Your next market
Need a clearer route to pipeline?
Tell us where you want to grow. We’ll look at the market, the systems and the execution needed to move forward.