Helping African energy startups reach global opportunities.

African energy startups often need to find customers, funding and partners across markets, but the process of reaching those opportunities is fragmented across different platforms and tools.

Zayn wanted to change that with an AI-powered platform designed to help energy startups build an outreach pipeline at scale.

Before building the product, the team needed to know whether the market actually wanted it.

AddMeetings worked through conversations with industry leaders and potential users to understand their workflows and challenges.

We then created user flows, a design system and prototypes before testing and iterating with real users.

The goal was simple:

Make global outreach easier, even for users who aren't highly technical.

Through multiple rounds of testing and iteration, the concept generated interest from around 10 business owners and sales executives in the renewable energy sector.

Companies including PETFEBs and Primevolts Solar expressed interest and signed up to be onboarded when the product was ready.

That gave Zayn early validation before committing further resources to development.

The product didn't need to be fully built to prove there was interest.